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Readership and Retention
When asked why they advertise in community newsletters, a top realtor replied “Whenever I go into a home, I always see the community newsletter on the kitchen counter, throughout the month”. With an extended shelf life, especially compared to other print media; and an uncluttered format, community newsletters have excellent retention.
So you think that the readership that the city newspaper reports is true... who has time to read a daily newspaper from cover to cover before the next one arrives? That being said, in which day’s issue was your ad present — the one that was read or the one that wasn't? We get phone calls asking when our next issue is being delivered!
Our advertising content is limited to approx 50% of the publication. It’s not a flier bundle. Because space is limited, you’ll need to call early to book your space. Our booking deadline is the 14th of every month prior to delivery (though we have been known to make exceptions... so call anyway, even if you’re a little late!).
Our layout and design gets our readers to travel through the whole book — there’s no index page.
We enjoy the attention of a high quality readership. The demographic of our publications is primarily young families with high disposable income; the communities we serve are all in the top 2% of income communities in Calgary.
Remember, it’s not about how many copies are printed for $x — it’s about how many qualified contacts are made, follow-ups received, and sales made.
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